📘 Mastering Google Ads – From Basics to Pro
Unlock the full potential of digital advertising with Google Ads—the world’s leading online advertising platform. This comprehensive course is designed to take you from the fundamentals to advanced strategies, empowering you to create high-performing ad campaigns that drive real business results.
Whether you're a marketing professional, entrepreneur, or aspiring digital marketer, you'll gain hands-on experience in setting up, managing, and optimizing Google Ads campaigns across Search, Display, YouTube, and more.
✅ What You’ll Learn:
- How Google Ads works: bidding, quality score, and ad rank
- Setting up your first campaign (Search, Display, Video, Shopping)
- Keyword research and match types
- Writing compelling ad copy and designing creatives
- Audience targeting and remarketing
- Conversion tracking and performance measurement (incl. GA4 integration)
- Budgeting, bidding strategies, and account structure best practices
- Advanced features: ad extensions, A/B testing, and campaign experiments
🧰 Tools & Platforms Covered:
- Google Ads (formerly AdWords)
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Looker Studio (for reporting)
👨🏫 Ideal For:
- Beginners looking to start a career in digital marketing
- Business owners aiming to manage their own ads
- Marketers wanting to upskill and run high-ROI campaigns
Start learning today and take control of your online advertising success! 🚀